#034 Forefront of AI Innovation - Done Right | with Dustin Callif of TOOL of North America

Today we’re talking to a production company heavy-hitter: Dustin Callif, President of TOOL of North America about the innovation of A.I. integration into filmmaking and advertising - done the right way.

Dustin provides an “open source” approach to the tools he and his team have utilized in their approach to AI-driven campaigns. He touches on the ethical considerations surrounding this technology, and how they're blending traditional and AI-driven creative processes into the work.

He discusses a few of TOOL’s case studies, which you can find on TOOL’s website, including how they created a commercial for Under Armour in just four weeks without the actual talent. He also discusses the evolving legal landscape of AI-generated content, and how TOOL is identifying and connecting top AI talent with leading agencies and brands in a way that benefits artists and creatives. 

A current saying is: The AI train is moving, and you can either hop on or get left behind. 

So, whether you're a filmmaker, marketer, or simply curious about where this train is heading -  I think you’ll enjoy this insightful conversation with Dustin Callif. 

Links:

Ad Age’s Editor Pick: AI Pipeline for Starbust | Case Study

Under Armour - Forever is Made Now | Case Study

Episode Edited by Dylan Giovanetto
www.dylangio.com | dylgio@gmail.com

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From CRY, a Creative, Production, and Post house based in New York City.

Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com